SMS is probably one of the most underutilised marketing channels around today.
Unfortunately some business owners can be a little reluctant to SMS their customers for fear of being ‘intrusive’, although the thing to remember here is that if you have something of value to say then your customers want to hear from you!
Here are 7 reasons why you should to start using SMS.
1. Incredibly high open rate
How high you might be wondering? SMS open rates exceed 99%. Who can resist reading an SMS after all? This makes it the most immediate marketing channel currently available.
2. Audience reach
The majority of your customers use their mobile phones for text messages already so your SMS campaign will just be a natural extension of their daily life. Plus they have their phones on them 24/7, in fact, 90% of 18-29 year olds sleep with their phone next to them…
3. It’s quick to consume
One of the most appealing things about SMS for the receiver is it’s concise messaging. Being limited to only 160 characters usually with a link. Additionally as an SMS is a bite size chunk customers are more likely to read the entire message.
4. It’s quick to send
Many business owners are short on time, so the good news is that planning and sending a promotion via SMS is relatively quick and easy compared to planning traditional advertising. Plus as there are no design elements it’s as simple as planning your objective and typing in your text.
5. Instant deliverability
As soon as you send your SMS it's well on its way to your reader. Within seconds (under 7 seconds in fact) their mobile will be buzzing away with your latest promotion.
6. It’s reliable
SMS doesn’t need to battle against strict email settings and junk boxes. It’s delivered directly into your customer’s pocket, every single time you send.
7. Send customised messages
It’s easy to personalise your SMS messages with wildcards. This means every message you send can be engaging and targeted to your customer.
Orignial post by Kelly Newbery from Vision 6