Email has the highest return on investment for small businesses.
It’s been regularly proven that email marketing is both simple to use and capable of driving major revenue for small businesses, all while consuming very few resources.
By implementing a few key automated emails into your overall marketing strategy, this can yield big money for your small business, especially when you think about trigger-based emails to let the email program run in the background with hyper-relevant content to your recipients.
Utilize the power of email marketing
As email is one of the most personal forms of communication available to businesses of any size. Some of your customers most important communications takes place in their inbox, this means that most people are more protective of their inboxes.
For someone to actively subscribe and invite you into their inbox should be seen a privilege, allowing you unique access to people who have already expressed major interest in your small business.
This is what makes email marketing both powerful and effective. There are some major benefits unique to email marketing that other marketing channels just can’t touch:
You own your data and maintain control of your lists.
Email allows you to talk directly to your recipients.
Email has well-established best practices proven to yield major results.
Email’s ability to keep you in direct contact with subscribers helps you retain customers and increase their lifetime value to your small business.
A small business’ marketing budget is something that needs to produce a return, email marketing has been proven to produce the biggest return for the minimum capital investment as well as the time and energy required to produce.
To get the most from a small business budget, incorporating social media, traditional marketing, SEO, content and email marketing together in a harmonious way will reap the benefits.
Original article: The State of Small Business Marketing in 2019 by Campaign Monitor