In Digital Marketing these days we can see some amazing (if not overwhelming) technology. With a multitude of options from Facebook paid ads, Instagram stories, Influencers and seeing the big brands who have large marketing departments and deep pockets using massive amounts of cross-platform, data based tracking, re-marketing, automation and segmentation techniques, its all a bit much. So where and how do you, the SME fit in and more importantly how can you compete?Read More
Marketers have had an on-again, off-again, love/hate relationship with the Emoji since it was entered into the Oxford Dictionary a few years ago... They're in nearly every Instagram post, tv ads an billboards... they're almost as easily understood nowadays as the alphabet.Read More
As a general rule 80% of the income for your business comes from 20% of your customers. Now I can hear you already saying 'no way that's not true' and for some of you that may be the case, though as I mentioned it is a 'general' rule.Read More
The predominant thought that keeps coming back to me is "What will make this engaging for people?"