It’s been regularly proven that email marketing is both simple to use and capable of driving major revenue for small businesses, all while consuming very few resources.Read More
In Digital Marketing these days we can see some amazing (if not overwhelming) technology. With a multitude of options from Facebook paid ads, Instagram stories, Influencers and seeing the big brands who have large marketing departments and deep pockets using massive amounts of cross-platform, data based tracking, re-marketing, automation and segmentation techniques, its all a bit much. So where and how do you, the SME fit in and more importantly how can you compete?Read More
Marketers have had an on-again, off-again, love/hate relationship with the Emoji since it was entered into the Oxford Dictionary a few years ago... They're in nearly every Instagram post, tv ads an billboards... they're almost as easily understood nowadays as the alphabet.Read More
As a general rule 80% of the income for your business comes from 20% of your customers. Now I can hear you already saying 'no way that's not true' and for some of you that may be the case, though as I mentioned it is a 'general' rule.Read More
The predominant thought that keeps coming back to me is "What will make this engaging for people?"