Outsourced Digital Marketing
for Pool & Spa Professionals

WHAT WE OFFER

 

Imagine having someone, who’s been involved in the Swimming Pool Industry for the better part of 20 years that you can outsource your marketing to without breaking the bank. Someone with a tried and tested marketing platform specifically set up for Swimming Pool Professionals to engage with your customers to help drive more sales to your business.

Having actually been involved in each facet of the Swimming Pool Retail and Service industry, from filling Chorine containers on Sunday mornings, to regular pool servicing, in-store water testing, customer engagement all the way up to to complex plumbing solutions on million dollar pools, you can expect a very high level industry understanding. With a very specific insight into not only what your customers want, but also what they need from your marketing efforts.

Your customers will always need a dedicated pool professional, help keep them connected to you, with these simple, yet effective direct marketing options for Swimming Pool Professionals that can be as hands on or off as you need, from DIY to Do It All For Me.

Results you can expect: Increased in-store traffic & service bookings, higher average sales, customers who are more educated, as well as loyal to your business.


MONTHLY MARKETING PACKAGES FOR SWIMMING POOL PROFESSIONALS

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This is for the ‘hands on’, tech savvy operator that understands web based technology. We’re always here to help and will offer industry and season specific content ideas, plus tech support and advice.

$199 + GST / month

What you get each month…

  • Up to 2,500 active subscribers

  • Send up to 5,000 emails across campaigns and automated emails

  • Customer support via email

  • Access to Basic marketing Automation such as Welcome & Birthday emails

  • You’ll receive a monthly email from us with your marketing Performance Review

  • A monthly email with relevant industry information, articles and images to use or inspire in your next months email campaign

What it comes with…

  • FREE Email campaign software account set up with 30 min over the phone tutorial

  • A Professionally designed & branded email template specifically for you business

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

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With professional support from your own account manager to help finish the job and keep you on schedule. This allows for the ‘time poor’ yet still tech savvy, ‘hands on’ operator to get things done.

$399 + GST / month

What you get each month…

  • Up to 2,500 active subscribers

  • Send up to 5,000 emails across campaigns and automated emails

  • Access to your own dedicated Account Manager via phone & email to assist with any campaign / database / software issues. As well as help with design, content writing and ‘tidying up’ the email to make it look better.

  • Access to Basic marketing Automation such as Welcome & Birthday emails

  • You’ll receive a monthly email from us with your marketing Performance Review

  • A monthly email with relevant industry information, articles and images to use or inspire in your next months email campaign

What it comes with…

  • FREE Email campaign software account set up with 30 min over the phone tutorial

  • A Professionally designed & branded email template specifically for you business

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

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A monthly email campaign created & managed specifically for you, by your own dedicated pool marketing professional. It’s like having your own Marketing Manager at a fraction of the cost.

$499 + GST / month (Only 5 Available)

What you get each month…

  • Up to 2,500 active subscribers

  • Send up to 5,000 emails across campaigns and automated emails

  • Access to your own dedicated Production Manager who will create a professionally designed and branded monthly email campaign, put together specifically for your business and sent to your customers

  • Professional Graphic Design and Copywriting for your Email Campaigns

  • Production Manager works with you and your suppliers to send current promotions directly to your customers

  • Access to Basic marketing Automation such as Welcome & Birthday emails

  • You’ll receive a monthly email from us with your marketing Performance Review

What it comes with…

  • FREE Email campaign software account set up

  • A Professionally designed & branded email template

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

  • Creation and implementation of website forms for database growth

  • 10% Discount on any additional services such as Website Design, flyers, graphic design + more*


RESULTS

Example from a REAL Pool Professional Client

With a monthly email that provides both informative and timely information, such as Summer/Winter Tips together with chemical and/or equipment special offers, each time an email goes out we see a regular open rate of 35% of the total send with an average click through rate of almost 20% (these are very good numbers).

In addition to this good ‘data’ we actually see an increase in over the counter transactions by +10% and also increases in the average sale by +15% in the week that follow an email campaign. They have an online booking portal that gets over 10 service bookings directly from each campaign, easily paying for the cost of the campaign.

Their customers are more educated on why they need certain products and return regularly to them as they are seen as a trusted professionals.

This isn’t good marketing, it’s GREAT marketing backed by REAL RESULTS!

If you’d like to know more about getting your customers more engaged with your brand and spending more with your business, click below to contact us today!