Outsourced Digital Marketing
for Pool & Spa Professionals

WHAT WE OFFER

 

Imagine having someone who’s been involved in the Swimming Pool Industry for the better part of 20 years and a marketing specialist for over 12 of those that you can outsource your marketing to without breaking the bank. Someone with a tried and tested marketing platform specifically set up for Swimming Pool Professionals to engage with your customers to help drive more sales to your business.

Having actually been involved in each facet of the Swimming Pool Retail and Service industry, from filling chorine containers on Sunday mornings, to regular pool servicing, in-store water testing, store management, all the way up to to complex plumbing solutions on million dollar pools, you can expect a very high level industry knowledge, understanding and insights into not only what your customers want, but what they need from your marketing efforts.

Your customers will always need a dedicated pool professional… help keep them connected to you with these simple, yet effective direct marketing options for a Swimming Pool Professional, you can be as hands on or off as you need, from DIY to Do It All For Me.

Results you can expect: Increased in-store traffic & service bookings, higher average sales, customers who are more educated and loyal to your business.


MONTHLY CONTENT MARKETING PACKAGES FOR SWIMMING POOL PROFESSIONALS

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This is for the ‘hands on’, tech savvy operator that understands web based technology. We’re always here to help and will offer industry and season specific content ideas, plus tech support and advice.

$269 + GST / month

What you get each month…

  • A monthly email prompt with links to relevant industry information articles and images to use or inspire your next months marketing campaign

  • Database storage of up to 2,500 active email subscribers

  • Customer support via email

  • Access to marketing automation such as welcome & birthday emails

  • A Marketing Performance Review email with the campaign statistics, tips and suggestions for your next campaign

What it comes with…

  • Email campaign software account set up with 30 min over the phone tutorial plus

  • A Professionally designed & branded email template specifically for you business and

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

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With professional support from your own account manager to help finish the job and keep you on schedule. This allows for the ‘time poor’ yet still tech savvy, ‘hands on’ operator to get things done.

$409 + GST / month

What you get each month…

  • A monthly email prompt with links to relevant industry information articles and images to use or inspire your next months marketing campaign

  • Your own dedicated Account Manager to assist with any campaign design, content writing and ‘tidy ups’ to make the marketing look/function better as well as troubleshoot and database/software issues

  • Database storage of up to 2,500 active email subscribers

  • Access to marketing automation such as welcome & birthday emails

  • A Marketing Performance Review email with the campaign statistics, tips and suggestions for your next campaign

What it comes with…

  • Email campaign software account set up with 30 min over the phone tutorial plus

  • A Professionally designed & branded email template specifically for you business and

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

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A monthly content marketing campaign created & managed specifically for you, by your own dedicated pool marketing professional. It’s like having a Marketing Manager, just at a fraction of the cost!

$499 + GST / month

What you get each month…

  • 2 articles on seasonal pool tips and relevant promotions designed to engage with your audience

  • Your own dedicated Campaign Production Manager who will create an email campaign, specifically for your business and sent to your customer database

  • Your Campaign Manager will also work with you and your suppliers to send current promotions directly to your customers

  • Your articles and promotions are uploaded onto your website* so customers can link to them from the email campaign and any social media posts** for maximum customer engagement

  • Database storage of up to 2,500 active email subscribers

  • Marketing automations such as welcome & birthday emails

  • A Marketing Performance Review email & optional phone call to discuss the instore impact, and brainstorm ideas with you for the next campaign

What it comes with…

  • Email campaign software account set up

  • A Professionally designed & branded email template and

  • Your database uploaded to your account

  • Access to Marketing Resources Guides, checklists, etc

  • Access to Video Tutorials and How-to’s

  • Creation and implementation of website forms for database growth

  • 10% Discount on any additional services such as Website Design, flyers, graphic design + more

* access to your website editor required
** access to your social media accounts required

The 1st months fee is charged for the email campaign software account set up only (includes a 30 min over the phone tutorial for DIY & DIY PLUS packages). All packages come with a professionally designed & branded email template specifically for your business and includes your database uploaded to your account.


RESULTS

Example from a REAL Pool Professional Client

With a monthly email that provides both informative and timely information, such as Summer/Winter Tips together with chemical and/or equipment special offers, each time an email goes out we see a regular open rate of 35% of the total send with an average click through rate of almost 20% (these are very good numbers).

In addition to this good ‘data’ we actually see an increase in over the counter transactions by +10% and also increases in the average sale by +15% in the week that follow an email campaign. They have an online booking portal that gets over 10 service bookings directly from each campaign, easily paying for the cost of the campaign.

Their customers are more educated on why they need certain products and return regularly to them as they are seen as a trusted professionals.

This isn’t good marketing, it’s GREAT marketing backed by REAL RESULTS!

If you’d like to know more about getting your customers more engaged with your brand and spending more with your business, click below to contact us today!