Digital Marketing Management

Rode Pool Services required a content marketing strategy that will position them as the leaders in their industry, increase in-store foot traffic, boosting sales, as well as attract new clients through the social channels. This is achieved by creating informative web articles, Facebook and Instagram posts, along with an email marketing campaign promoting specific information relevant to the customers using suppliers products.

This took a massive effort to collect hundreds of different pieces of content from numerous suppliers, then collate them into a content schedule.

Website maintenance

By keeping their website up-to-date with the latest information such as trading changes, new informative pool care tips & content, promotions & other relevant information, this ensures their customers always know what is happening. The site is also written with natural SEO in mind so Google knows that their website is credible and relevant.

Social Media - Facebook

Rode Pools have a good number of customers on their Facebook page, so we decided to set up the Instant Articles feature that uses the RSS feed from the website to post tips and information about maintaining pools directly to the Facebook feed. These notes are written in a way that it doesn't give away too much information, yet still provides an easy solution to common problems that encourages them to  contact their local store online or in person for further help.

Social Media - Instagram

Simple, yet effective is the amazing photo for Instagram. Most followers scroll through looking for nice photos that jump out at them, then look at the post for more information. Keeping the photo and information relevant is very important.

Creative Writing and Promoted Article Content

With specific suppliers having products that are more useful at certain times of the year, we have been creating content to be approved by the suppliers and then "banked" until the time is right to push their promoted post to the public.

Customised Video Content

Using professional videos from suppliers, we were able to  change them slightly to suit our purposes of social media posting. This mostly consisted of shortening them and adding our clients contact details.

Email Marketing

With a very good database of customers that come into the store on a regular basis, We've curated regular email campaigns to these customers with relevant advice and products that will benefit them