Client Case Studies
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Client: The Cameron Bird Group
Digital Communications and Marketing management
The Cameron Bird Group are a Property Marketing Agency, who create heavily researched and detailed 'Property Information Packs' for only the highest performing developments in South East Queensland. Tailored for investors, owner occupiers and new home buyers alike, they also provide a dedicated personal sales consultant from enquiry to settlement.
The Cameron Bird Group came to YourConnection Australia with a need to outsource the management of their digital communications to their existing database of clients, and to use our experience with digital technologies to increase their list of prospects, engage with those prospect to provide timely and relevant communications to them in an easy to digest, and helpful way.
They had no time or the relevant experience to manage this themselves, and needed someone to be "part of the team", understanding their company, culture and processes. They also needed someone fast, flexible and adaptable as the market moves very quickly.
We began with analysing their current assets and put a simple strategy into place consolidate and manage their digital marketing efforts. With a number of outdated processes such as the Director having to respond to individual enquiries and attach relevant information, we automated the delivery of this information in a way that maintained a strong personal element.
The Personalised Automated Email system links to the property ‘splash’ page with further information. The custom coded email automatically adds the customers details to a form to request further information on a property that requires the recipient to simply confirm their details as opposed to filling out the form each time. The system then automatically sends the recipient a personalised email with the link for their required information pack. A further automated follow up 2 days later check to make sure they received their information and offers more information, assistance, a consultant phone call and other services.
The email system is also always segmenting and updating their details and is synced with their internal CRM system.
As we continue to work with the Cameron Bird Group, we've been able to increase their open and click through rates on their email communications with up to 35% opens and by automating the responses and delivery of further information to their clients, not only has it been saving them hundreds of hours, their conversion rates are up, and customer feedback has been nothing but positive.
I am writing to you today to thank you for all your effort in helping The Cameron Bird Group with our marketing over the last 6 years. You have taken the time to understand our business and how important email marketing is to the operation of the company. We had used other businesses similar to yours in the past but you offer a very personalised service and don’t mind spending the extra time on our email campaigns to ensure they look and work the very best, compatible with today’s technology, as well as being very prompt in assisting us when needed. We simply have never received this level of service in the past. You really do make all of our digital marketing efforts much easier and stress free.
I have no doubt that with your outstanding knowledge and professional attitude you have helped The Cameron Bird Group increase our enquiry rate, and in turn we have made more sales since engaging your services.
I truly look forward to working with you into the future. Again, thank you James, I really appreciate the effort you make in ensuring that our needs are met.
Jack Bird - Director, The Cameron Bird Group
Examples of email campaigns & design work required on a regular basis.
Client: Rode Pool Services
Digital Marketing Management
Rode Pool Services required a content marketing strategy that will position them as the leaders in their industry, increase in-store foot traffic, boosting sales, as well as attract new clients through the social channels. This is achieved by creating informative web articles, Facebook and Instagram posts, along with an email marketing campaign promoting specific information relevant to the customers using suppliers products.
This took a massive effort to collect hundreds of different pieces of content from numerous suppliers, then collate them into a content schedule.
Social Media - Facebook
Rode Pools have a good number of customers on their Facebook page, so we decided to set up the Instant Articles feature that uses the RSS feed from the website to post tips and information about maintaining pools directly to the Facebook feed. These notes are written in a way that it doesn't give away too much information, yet still provides an easy solution to common problems that encourages them to contact their local store online or in person for further help.
Social Media - Instagram
Simple, yet effective is the amazing photo for Instagram. Most followers scroll through looking for nice photos that jump out at them, then look at the post for more information. Keeping the photo and information relevant is very important.
Creative Writing and Promoted Article Content
With specific suppliers having products that are more useful at certain times of the year, we have been creating content to be approved by the suppliers and then "banked" until the time is right to push their promoted post to the public.
Customised Video Content
Using professional videos from suppliers, we were able to change them slightly to suit our purposes of social media posting. This mostly consisted of shortening them and adding our clients contact details.
With a very good database of customers that come into the store on a regular basis, We've curated regular email campaigns to these customers with relevant advice and products that will benefit them
Client: Willow & Spoon
We've been helping Willow and Spoon with their email marketing for the last few years and have a loyal following with great open rates and clickthrough.
As with all email databases, we noticed that a small group haven't opened an email in the last few months so we instigated a "re-engagement" campaign, this is designed to offer the unresponsive email recipients a way to updated their details, and see the new updates.
Using the new brand guidelines from the website development, we updated the fonts and colour scheme. We used their amazing food photos to draw the attention of the reader in to the email. With basic email design using the 'Upside down Triangle' method. the reader naturally gravitates to the Call to Action button below each short paragraph.
Needing a refresh after their old Wordpress site wasn't being handled properly as well as not loading efficiently for their customers. We used a mobile responsive template with a clean layout which puts their food imagery at the forefront of the site. It required the menu to be easily found along with access to their Instagram accounts. We updated their fonts and kept their original colour scheme.