Outsourced Digital Marketing
for Pool & Spa Professionals
WHAT WE OFFER
Involved in the Swimming Pool Industry for the better part of 25 years and a marketing specialist for over 15 of those, you can now confidently outsource your marketing without breaking the bank. With a tried and tested marketing platform specifically set up for Swimming Pool Professionals to engage with your customers and help drive more sales to your business.
Having been involved in each facet of the Swimming Pool retail and service industry, from filling chorine containers on Sunday mornings, to regular pool servicing, in-store water testing, and store management, all the way up to complex plumbing solutions on million-dollar pools, you can expect a very high-level industry knowledge, understanding and insights into not only what your customers want, but what they need from your marketing efforts.
Your customers will always need a dedicated pool professional… keep them connected to your business with simple, yet effective direct marketing options for Swimming Pool Professionals. You can be as hands-on (or off) as you need, from DIY to Do It All for Me.
Results you can expect: Increased in-store traffic & service bookings, higher average sales, customers who are more educated and loyal to your business.
MONTHLY CONTENT MARKETING PACKAGES FOR SWIMMING POOL PROFESSIONALS
This is for the ‘hands-on’, tech-savvy operator that understands web-based technology. We’re always here to help and will offer industry and season-specific content ideas, plus tech support and advice.
$360 + GST / month
What you get each month…
A monthly email prompt with links to relevant industry information articles and images to use or inspire your next month’s marketing campaign
Database storage of up to 2,500 active email subscribers
Customer support via email
Access to marketing automation such as welcome & birthday emails
A Marketing Performance Review email with the campaign statistics, tips and suggestions for your next campaign
What it comes with…
Email campaign software account set up with 30 min over-the-phone tutorial plus
A Professionally designed & branded email template specifically for your business and
Your customer database uploaded to your email account
Access to Marketing Resources Guides
Access to Video Tutorials and How-to’s
A monthly content marketing campaign created & managed specifically for you, by your own dedicated pool marketing professional. It’s like having a Marketing Manager, just at a fraction of the cost!
$750 + GST / month
What you get each month…
2 articles on seasonal pool tips and relevant promotions designed to engage with your audience
Your own dedicated Campaign Production Manager will create an email campaign specifically for your business and send to your customer database
2-3 social media posts per week
Your Campaign Manager will also work with you and your suppliers to send current promotions directly to your customers
Your articles and promotions are uploaded onto your website* so customers can link to them from the email campaign and any social media posts** for maximum customer engagement
Database storage of up to 2,500 active email subscribers
Marketing automation such as welcome emails
A Marketing Performance Review email & optional phone call to discuss the instore impact, and brainstorm ideas with you for the next campaign
What it comes with…
Email campaign software account set up
A Professionally designed & branded email template
Your customer database uploaded to your email account
Access to Marketing Resources Guides
Access to Video Tutorials and How-to’s
Creation and implementation of website forms for database growth
10% Discount on any additional services such as Website Design, flyers, graphic design + more
THIS IS YOUR FULLY MANAGED DIGITAL MARKETING & SOLUTION.
Enquire below for a personalised quote!
What you can get…
Website development & ongoing maintenance
Monthly email campaign to your client database
SEO
Social media marketing (Paid Meta/Google Ads)
Regular organic social posts & content
Google My Business updates
Customised blog post
Individual graphic designs
Customised in-store posters
Access to reports & analytics dashboard
* access to your website editor required
** access to your social media accounts required
The 1st months fee is charged for the email campaign software account set up only (includes a 30 min over the phone tutorial for DIY & DIY PLUS packages). All packages come with a professionally designed & branded email template specifically for your business and includes your database uploaded to your account.
RESULTS
Example from a REAL Pool Professional Client
With a monthly email that provides both informative and timely information, such as Summer/Winter Tips together with chemical and/or equipment special offers, each time an email goes out we see a regular open rate of 35% of the total send with an average click through rate of almost 20% (these are very good numbers).
In addition to this good ‘data’ we actually see an increase in over the counter transactions by +10% and also increases in the average sale by +15% in the week that follow an email campaign. They have an online booking portal that gets over 10 service bookings directly from each campaign, easily paying for the cost of the campaign.
Their customers are more educated on why they need certain products and return regularly to them as they are seen as a trusted professionals.
This isn’t good marketing, it’s GREAT marketing backed by REAL RESULTS!
If you’d like to know more about getting your customers more engaged with your brand and spending more with your business, click below to contact us today!