In Digital Marketing these days we can see some amazing (if not overwhelming) technology. With a multitude of options from Facebook paid ads, Instagram stories, Influencers and seeing the big brands who have large marketing departments and deep pockets using massive amounts of cross-platform, data based tracking, re-marketing, automation and segmentation techniques, its all a bit much. So where and how do you, the SME fit in and more importantly how can you compete?
Read MoreApple recetnly launched Mail Privacy Protection (MPP), which gives Apple device users more control over their data. For subscribers that opt-in, email marketers will no longer be able to accurately determine whether an email has been opened and where a subscriber is located when they open it.
Read MoreIt’s been regularly proven that email marketing is both simple to use and capable of driving major revenue for small businesses, all while consuming very few resources.
Read MoreAs a general rule 80% of the income for your business comes from 20% of your customers. Now I can hear you already saying 'no way that's not true' and for some of you that may be the case, though as I mentioned it is a 'general' rule.
Read MoreThe predominant thought that keeps coming back to me is "What will make this engaging for people?"
When you’re communicating by email, you may have a slight advantage as there’s less visual clutter in most people’s email interfaces than on many websites, but you’ll still need to compete with dozens, perhaps hundreds, of other emails for attention. Here are five quick tips to help you get your email content right:
Read MoreEmail marketing has the highest ROI for any marketing tactic with a whopping $38 for every dollar spent. With a wide reach and enviable conversion numbers, all at a low cost, it’s easy to see why email marketing is a marketing tactic you can’t ignore.
Read MoreMarketers have had an on-again, off-again, love/hate relationship with the Emoji since it was entered into the Oxford Dictionary a few years ago... They're in nearly every Instagram post, tv ads an billboards... they're almost as easily understood nowadays as the alphabet.
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